Businesses with strong consistent sales, typically are the same ones who have a deep prospect pipeline. Regardless of the type of business or product, those who have the depth of opportunity in their sales pipeline, are also the ones who have less stress and typically better margins.
When you only have one or two prospects in your sales pipeline, there is the pressure to progress those opportunities quickly – perhaps with even a level of desperation. Whether these opportunities are ready or worthy – they are still progressed.
I have often used the analogy and comparison of a sales … Read More