Tag: Sales

10 Ways to Drive extra Business Cashflow

Author: Stewart Clark

Cash is critically important for business, with many operators finding that periods after holidays or short trading months can be extra tough on the cash front. Staff leave payments, a short close down, penalty rates for public holidays, slow debtor collections or even extra stock holdings, will all have drained cash from your business. So, if […]

Why you should focus on your Customer Market

Author: Stewart Clark

Who is your customer (or client), and what do they want from you?  These are two simple questions which many businesses struggle to be able to define. If you don’t know who your customer is, then it is impossible for you to maximise your business potential, because you won’t fully understand their needs and you could […]

How to gain Sustainable Client Referrals

Author: Stewart Clark

There is a gold mine of new opportunity in your existing client base – you simply need to know where to look. Business is very much about sustainability – the sustainability of new client opportunities/leads along with good sustained profit and cash flow. Drawing these together makes for a very profitable business operation in the […]

Removing phone barriers for greater Business Success

Author: Stewart Clark

In business, the humble phone is such an important tool – yet many business owners will not dial a prospect or debtor. The reasons for this span from; a simple lack of purpose, through to a real phobia or fear, however the outcome is the same – the call is not made – and this […]

Increase your sales effectiveness with quality collateral

Author: Stewart Clark

Selling is about showing your customer in a convincing way, that your product (or service) is worth the value you are asking and….. that it meets their need or desire. Naturally, this point is not rocket science, albeit the way in which you show them or prove up the value of your product can have many layers of skill to […]

Compelling Copy Which Sells

Author: Stewart Clark

If someone said to you, “you’re going to want that Kidney..” – would you pay attention? I did. How about if someone said, “if left alone, it will continue to devour the cells around it” – do you think you would listen to what they said next? It got me. Both examples are Compelling Copy. […]

Web site mishaps which will cost your business money

Author: Stewart Clark

The web site of today is like the business card of 20 years ago – no serious business would be without one. It provides your name and contact number, but is also a window into the business, with your design, logo and flair. As with a business card, you can tell a lot about a business with even […]

Business Sales Activity in your Prospect Pipeline

Author: Stewart Clark

Businesses with strong consistent sales, typically are the same ones who have a deep prospect pipeline. Regardless of the type of business or product, those who have the depth of opportunity in their sales pipeline, are also the ones who have less stress and typically better margins. When you only have one or two prospects […]

Who is your business communication written for?

Author: Stewart Clark

Have you ever read a business note, perhaps an email or a letter and thought – huh, what’s that about…..as the tone or content of the note is as if its been written for someone else? Well perhaps it has! In business I have found that the principle of writing for a “third party” audience, is actually not that […]

Communicating your Close line for Impact and Results

Author: Stewart Clark

In business, communicating your “close” line for impact is often a crucial factor in success or failure. The right timing for a marketing advance, to lodge a finance application or even enter a queue……all appear to have timing influencing the outcome. The reality is that there are a number of factors at play, however good preparation is able to guide you to the right time for optimal success.  There is […]

What information should I use to run my business?

Author: Stewart Clark

It’s that moment where you are sitting amongst a pile of information – numbers, graphs, returns, production numbers, stock levels, customer surveys…….all with seemingly important information……but what does it all mean……what information should I use to run my business? These are the questions which are being raised more and more with the rise of technology, as we tend to have […]

Business Growth Costs….

Author: Stewart Clark

Often the objective of most businesses is SALES GROWTH, but it comes at a cost…. so the real question is – how growth ready is your business? A basic principle of business is to generate sales (product or services) to return a profit. The natural flow on from this is to generate more sales to achieve a greater profit – but…what does this […]

The One More Thing for business success

Author: Stewart Clark

Whether it be in sport or business, the difference between success and failure can often be simply doing one more thing than the competition. The extra phone call, one more prototype, another sales approach, an additional quality check, a larger focus group, an extra tier of service etc etc…..any of these can be the secret ingredient to business success. A few qualifiers; – know your competition as this will provide some form of benchmark. This is […]

10 Commandments of Business

Author: Stewart Clark

Many business owners are time poor and simply don’t find the time to read the more comprehensive articles. So if you are looking for a bunch of potent tips for your business – then this short article is for you.  Aptly named the 10 Commandments of Business, these are 10 activities which will add bottom line value […]

Fail to have a Business Plan is Planning to Fail in Business

Author: Stewart Clark

“Fail to plan is planning to fail” – Winston Churchill. Even though this well used line receives universal acceptance in conversation……. few businesses “walk the talk”. If fact, based on a number of recent business reviews it’s obvious that more planning goes into an overseas holiday, than many business owners put into planning for the success of their business. Few businesses were actively “not planning”, […]

Business Marketing – “Shark” versus “Anemone”

Author: Stewart Clark

At the heart of any successful sales program are a heathy number of leads generated by a well formulated marketing program. Equally, where sales or revenue levels are not hitting the mark – then generally there is no effective marketing plan in place. Few businesses have the volume of sales or revenue that they want, with […]

3 Strategies to Energise your Bottom Line

Author: Stewart Clark

There are three key strategies available to energise your bottom line, with then an infinite number of tactics which can be used to support them – customised to your business and its circumstance. The three key strategies are; •    Revenue – increase •    Direct costs – control •    Operating costs – reduce Each of these strategies has relevance […]