Tag Archive for: Sales

Boost Your Business Cashflow: 10 Proven Strategies

Cash is critically important for business, with many operators finding that periods after holidays or short trading months can be extra tough on the cash front.

Staff leave payments, a short close down, penalty rates for public holidays, slow debtor collections or even extra stock holdings, will all have drained cash from your business.

So, if you have returned to work after a short break with a bit of a “cash hangover”, here is some practical actions which can stimulate some extra cashflow.

Product/Service Special

This can be one of your normal services, or perhaps a package of a few … Read More

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Unlocking Growth: The Importance of Customer Market Focus

Who are your customers & what do they want from you?

These are two simple questions which many businesses struggle to be able to define.

If you don’t know who your customer is, then it is impossible for you to maximise your business potential, because you won’t fully understand their needs and you could be leaving sales opportunities on the table.

Even worse, if you don’t understand your customer type, then you are oblivious to the fact that they may be on the path to extinction – which means….that your business may only be a few steps behind.… Read More

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Building a Referral Network: The Key to Sustainable Client Growth

There is a gold mine of new opportunity in your existing client base – you simply need to know where to look.

Business is very much about sustainability – the sustainability of new client opportunities/leads along with good sustained profit and cash flow. Drawing these together makes for a very profitable business operation in the short term, and fosters strong enterprise/business value over the longer term.

So, how do you tap into this sustainable flow of new opportunities?

One way, is via referrals from your existing client base. 

Referrals from people who already know and value what you do … Read More

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Breaking Down Phone Barriers for Greater Business Success

In business, the humble phone is such an important tool – yet many business owners will not dial a prospect or debtor. The reasons for this span from; a simple lack of purpose, through to a real phobia or fear, however the outcome is the same – the call is not made – and this is what costs business.

For the bulk of people, the avoidance of making critical phone calls can be overcome by following some practical steps along with some honest perseverance. For the smaller group who still find issues, then face into the issue and seek some … Read More

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Elevate Sales Effectiveness: Harnessing Quality Collateral

Selling is about showing your customer in a convincing way, that your product (or service) is worth the value you are asking and….. that it meets their need or desire. Naturally, this point is not rocket science, albeit the way in which you show them or prove up the value of your product can have many layers of skill to it.

Over many years of working in a sales environment, we have noted that the vast majority of customers are visual in the way in which they assess the value of a product. What this means is that when … Read More

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Crafting Compelling Copy for Irresistible Sales

If someone said to you, “you’re going to want that Kidney..” – would you pay attention? I did. How about if someone said, “if left alone, it will continue to devour the cells around it” – do you think you would listen to what they said next? It got me.

Both examples are Compelling Copy.

I appreciate that both are medical based, however each show how compelling copy can entice or intrigue the audience into wanting to know more or to do something – which is typically the intent of any marketing.

Headline comments are perhaps … Read More

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Avoiding Web Mishaps: The Hidden Costs for Your Business

The web site of today is like the business card of 20 years ago – no serious business would be without one. It provides your name and contact number, but is also a window into the business, with your design, logo and flair. As with a business card, you can tell a lot about a business with even a quick look at their web site – but…as with business cards, not all web sites were born equal.

Regrettably, some of these sites have never successfully “drawn breath” and have either been a pure cost to the business, or have … Read More

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Navigating Business Sales Activity in Your Prospect Pipeline

Businesses with strong consistent sales, typically are the same ones who have a deep prospect pipeline. Regardless of the type of business or product, those who have the depth of opportunity in their sales pipeline, are also the ones who have less stress and typically better margins.

When you only have one or two prospects in your sales pipeline, there is the pressure to progress those opportunities quickly – perhaps with even a level of desperation. Whether these opportunities are ready or worthy – they are still progressed.

I have often used the analogy and comparison of a sales … Read More

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Tailoring Your Business Communication for Success

Have you ever read a business note, perhaps an email or a letter and thought – huh, what’s that about…..as the tone or content of the note is as if its been written for someone else? Well perhaps it has!

In business I have found that the principle of writing for a “third party” audience, is actually not that uncommon. Often these days its in email format, with the note written more for the benefit of the person checking or reviewing the document than the recipient. The third party could be the boss, a manager, … Read More

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Impactful Close Line Communication for Business Results

In business, communicating your “close” line for impact is often a crucial factor in success or failure.

The right timing for a marketing advance, to lodge a finance application or even enter a queue……all appear to have timing influencing the outcome.

The reality is that there are a number of factors at play, however good preparation is able to guide you to the right time for optimal success. 

There is no better example of this than the right timing in either dispute resolution or negotiations. Preparation to ensure that you pitch your point at the right time – … Read More

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Choosing the Right Information to Run Your Business

It’s that moment where you are sitting amongst a pile of information – numbers, graphs, returns, production numbers, stock levels, customer surveys…….all with seemingly important information……but what does it all mean……what information should I use to run my business?

These are the questions which are being raised more and more with the rise of technology, as we tend to have an unending supply of data and reports available. The secret to all of this is to understand what material is relevant to the business operations and then, to understand what the information is telling you. From this point, it’s … Read More

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Navigating Business Growth Costs Effectively

Often the objective of most businesses is SALES GROWTH, but it comes at a cost…. so the real question is – how growth ready is your business?

A basic principle of business is to generate sales (product or services) to return a profit. The natural flow on from this is to generate more sales to achieve a greater profit – but…what does this take and how prepared is your business for growth?

Listed below are five key ingredients required for successful sales growth;

Personnel

Increasing sales invariably requires more of your personnel, whether it be in the creation, … Read More

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The ‘One More Thing’ for Achieving Business Success

Whether it be in sport or business, the difference between success and failure can often be simply doing one more thing than the competition. The extra phone call, one more prototype, another sales approach, an additional quality check, a larger focus group, an extra tier of service etc etc…..any of these can be the secret ingredient to business success.

A few qualifiers;

– know your competition as this will provide some form of benchmark. This is not to say that your competition is setting the right pace, but as a minimum it provides a starting point.

– work from … Read More

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The 10 Commandments of Business: Guiding Principles for Success

Many business owners are time poor and simply don’t find the time to read the more comprehensive articles. So if you are looking for a bunch of potent tips for your business – then this short article is for you. 

Aptly named the 10 Commandments of Business, these are 10 activities which will add bottom line value to every business.

Thou shalt…

  1. … plan for the business. This should be aligned to a clear vision of what the business is seeking to achieve, along with its key strategies and measures to get there.
  2. … understand your cashflow. Cash is
… Read More
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The Importance of Having a Business Plan: Avoiding Failure

“Fail to plan is planning to fail” – Winston Churchill.

Even though this well used line receives universal acceptance in conversation……. few businesses “walk the talk”.

If fact, based on a number of recent business reviews it’s obvious that more planning goes into an overseas holiday, than many business owners put into planning for the success of their business.

Few businesses were actively “not planning”, with the majority either not having the time or seeing it as a low yield activity. This finding did not just apply across business planning, but equally to marketing, employees, sales and cashflow … Read More

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Shark vs. Anemone: Decoding Strategies in Business Marketing

At the heart of any successful sales program are a heathy number of leads generated by a well formulated marketing program. Equally, where sales or revenue levels are not hitting the mark – then generally there is no effective marketing plan in place.

Few businesses have the volume of sales or revenue that they want, with a sizeable group hovering below what they actually need to have a sustainable and viable business. 

Common within most of these is the absence of a defined marketing strategy, instead having a collection of marketing activities with little or no congruity, measurement or … Read More

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3 Strategies to Energize Your Business’s Bottom Line

There are three key strategies available to energise your bottom line, with then an infinite number of tactics which can be used to support them – customised to your business and its current situation.

The three key strategies are;
•    Revenue – increase
•    Direct costs – control
•    Operating costs – reduce

Each of these strategies has relevance for every business, and can be used either in isolation or combined depending on where the business is currently positioned. But, before jumping onto any change program, it is essential to understand where your business is presently at; what is working … Read More

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