Tag Archive for: Profit Growth

Building a Referral Network: The Key to Sustainable Client Growth

There is a gold mine of new opportunity in your existing client base – you simply need to know where to look.

Business is very much about sustainability – the sustainability of new client opportunities/leads along with good sustained profit and cash flow. Drawing these together makes for a very profitable business operation in the short term, and fosters strong enterprise/business value over the longer term.

So, how do you tap into this sustainable flow of new opportunities?

One way, is via referrals from your existing client base. 

Referrals from people who already know and value what you do … Read More

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Avoiding Web Mishaps: The Hidden Costs for Your Business

The web site of today is like the business card of 20 years ago – no serious business would be without one. It provides your name and contact number, but is also a window into the business, with your design, logo and flair. As with a business card, you can tell a lot about a business with even a quick look at their web site – but…as with business cards, not all web sites were born equal.

Regrettably, some of these sites have never successfully “drawn breath” and have either been a pure cost to the business, or have … Read More

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Enhancing Business Efficiency in Small Enterprises

Improvement in efficiency has been an age old quest in business, as it has enabled either more to be achieved with less effort, or for the same amount of effort, but faster with more profit.

For many reading this article, the phone or tablet you are using provides you with a more effective use of your time – as you can read this on the run. Five years ago, you would have needed to be at a computer, 10-15 years ago you would have needed to go and buy a magazine.

Increased efficiency has a variety of potential benefits, including; … Read More

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Providing Cash Relief for Stressed Business Owners

Cash is one of the top few stress triggers for business. Not having enough, not knowing where it will come from, or simply….. a puzzle around the best way to use it. In a physical situation – cash is pretty well understood, but when it hits the virtual, electronic or theoretical – I find that eyes start to glaze.

Much of this reaction is directly attributable to a lack of understanding of the information available.

Financial accounts are “rear-facing” – meaning that they only show you what has happened. This is good value for sure – … Read More

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The ‘One More Thing’ for Achieving Business Success

Whether it be in sport or business, the difference between success and failure can often be simply doing one more thing than the competition. The extra phone call, one more prototype, another sales approach, an additional quality check, a larger focus group, an extra tier of service etc etc…..any of these can be the secret ingredient to business success.

A few qualifiers;

– know your competition as this will provide some form of benchmark. This is not to say that your competition is setting the right pace, but as a minimum it provides a starting point.

– work from … Read More

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3 Strategies to Energize Your Business’s Bottom Line

There are three key strategies available to energise your bottom line, with then an infinite number of tactics which can be used to support them – customised to your business and its current situation.

The three key strategies are;
•    Revenue – increase
•    Direct costs – control
•    Operating costs – reduce

Each of these strategies has relevance for every business, and can be used either in isolation or combined depending on where the business is currently positioned. But, before jumping onto any change program, it is essential to understand where your business is presently at; what is working … Read More

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Moths in Your Pocket: Managing Unseen Business Expenses

Successful businesses have a strong handle on where they spend their money.

There is no point putting in all of the effort in running a business, finding clients and generating sales if at the end of the day – you have nothing left to show for it. Every dollar you spend must deliver tangible value to you and your business.  If it doesn’t, then it makes no sense to pay it.

This is not just about an unsustainable slashing of costs, but a targeted approach to making sure that your “expenses” are working hard.

Broadly expenses will fall into … Read More

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