Tag: Marketing

Author: Stewart Clark

Who is your customer (or client), and what do they want from you?  These are two simple questions which many businesses struggle to be able to define. If you don’t know who your customer is, then it is impossible for you to maximise your business potential, because you won’t fully understand their needs and you could […]

Author: Stewart Clark

There is a gold mine of new opportunity in your existing client base – you simply need to know where to look. Business is very much about sustainability – the sustainability of new client opportunities/leads along with good sustained profit and cash flow. Drawing these together makes for a very profitable business operation in the […]

Author: Stewart Clark

A well designed brochure will stack the “sales” deck in you favour and drive deeper profit returns. When you are selling, you want your prospect to see as much compelling and relevant information as possible, to both provide critical product/service information and to support your sales process. Brochures come in many shapes and forms, with […]

Author: Stewart Clark

Selling is about showing your customer in a convincing way, that your product (or service) is worth the value you are asking and….. that it meets their need or desire. Naturally, this point is not rocket science, albeit the way in which you show them or prove up the value of your product can have many layers of skill to […]

Author: Stewart Clark

If someone said to you, “you’re going to want that Kidney..” – would you pay attention? I did. How about if someone said, “if left alone, it will continue to devour the cells around it” – do you think you would listen to what they said next? It got me. Both examples are Compelling Copy. […]

Author: Stewart Clark

The web site of today is like the business card of 20 years ago – no serious business would be without one. It provides your name and contact number, but is also a window into the business, with your design, logo and flair. As with a business card, you can tell a lot about a business with even […]

Author: Stewart Clark

Have you ever read a business note, perhaps an email or a letter and thought – huh, what’s that about…..as the tone or content of the note is as if its been written for someone else? Well perhaps it has! In business I have found that the principle of writing for a “third party” audience, is actually not that […]

Author: Stewart Clark

To run a business efficiently and profitability takes more than just luck. In addition to having a good service or product, successful businesses typically have a strong management information framework in place to ensure all of the critical elements of the business are running correctly. I often liken this information to the dashboard instruments in a car – where […]

Author: Stewart Clark

We have all had them, the “business epiphanies” or “golden ideas” which come to us over the weekend whilst swinging a golf club, doing laps in the pool or just mowing the grass. In the moment….. these new product or service ideas are the perfect combination of simplicity, profitability and marketing brilliance. By Monday morning these moments of creative thinking have….started to […]

Author: Stewart Clark

In business, communicating your “close” line for impact is often a crucial factor in success or failure. The right timing for a marketing advance, to lodge a finance application or even enter a queue……all appear to have timing influencing the outcome. The reality is that there are a number of factors at play, however good preparation is able to guide you to the right time for optimal success.  There is […]

Author: Stewart Clark

Whether it be in sport or business, the difference between success and failure can often be simply doing one more thing than the competition. The extra phone call, one more prototype, another sales approach, an additional quality check, a larger focus group, an extra tier of service etc etc…..any of these can be the secret ingredient to business success. A few qualifiers; – know your competition as this will provide some form of benchmark. This is […]

Author: Stewart Clark

Many business owners are time poor and simply don’t find the time to read the more comprehensive articles. So if you are looking for a bunch of potent tips for your business – then this short article is for you.  Aptly named the 10 Commandments of Business, these are 10 activities which will add bottom line value […]

Author: Stewart Clark

90% of businesses want more sales….. and for the vast majority of these businesses – this is exactly what they need. Many businesses can make a better margin out of their existing sales, but overall a greater level of sales is what is required to allow a meaningful increase to the bottom line. Effective marketing is the […]

Author: Stewart Clark

Pricing… pricing… pricing… it’s all about the getting the price right – so that your price point is not only accepted by the market…. but also delivers sufficient profit to your bottom line. So what is the right price, who determines this and how is it calculated? To answer these questions I normally discuss two concepts – “Cost” and “Value”. Cost – is the cost of delivery […]

Author: Stewart Clark

“Fail to plan is planning to fail” – Winston Churchill. Even though this well used line receives universal acceptance in conversation……. few businesses “walk the talk”. If fact, based on a number of recent business reviews it’s obvious that more planning goes into an overseas holiday, than many business owners put into planning for the success of their business. Few businesses were actively “not planning”, […]

Author: Stewart Clark

At the heart of any successful sales program are a heathy number of leads generated by a well formulated marketing program. Equally, where sales or revenue levels are not hitting the mark – then generally there is no effective marketing plan in place. Few businesses have the volume of sales or revenue that they want, with […]

Author: Stewart Clark

Operating a business has its challenges due to the many and varied issues drawing on the owners time – people, product, sales, collections, just to name a few. Thus it’s no wonder that many business owners operate “in” rather than “on” their business – which has its dangers. Heading the list of dangers is the loss of sight […]