Pricing… pricing… pricing… it’s all about the getting the price right – so that your price point is not only accepted by the market…. but also delivers sufficient profit to your bottom line.

So what is the right price, who determines this and how is it calculated?

To answer these questions I normally discuss two concepts – “Cost” and “Value”.

Cost – is the cost of delivery of a product or service for sale, so this is your cost of goods sold, your fixed and variable overheads at a product or service item level. It is important to … Read More