Tag: Product/Service

Why you should focus on your Customer Market

Author: Stewart Clark

Who is your customer (or client), and what do they want from you?  These are two simple questions which many businesses struggle to be able to define. If you don’t know who your customer is, then it is impossible for you to maximise your business potential, because you won’t fully understand their needs and you could […]

Top 10 elements for successful brochure design

Author: Stewart Clark

A well designed brochure will stack the “sales” deck in you favour and drive deeper profit returns. When you are selling, you want your prospect to see as much compelling and relevant information as possible, to both provide critical product/service information and to support your sales process. Brochures come in many shapes and forms, with […]

9 Point Test to evaluate if a new Product Idea is Viable

Author: Stewart Clark

We have all had them, the “business epiphanies” or “golden ideas” which come to us over the weekend whilst swinging a golf club, doing laps in the pool or just mowing the grass. In the moment….. these new product or service ideas are the perfect combination of simplicity, profitability and marketing brilliance. By Monday morning these moments of creative thinking have….started to […]

Business Margins – Improve your Financial “Short Game”

Author: Stewart Clark

Finance has shown me many things over time, but perhaps one of the more powerful concepts is “profit versus turnover”. For the golfers out there, I liken this to “driving for show VERSUS putting for dough“. Underlying profitability and the associated free cash available for debt servicing are focal points for a Banker with any finance proposal – as this shows whether there is […]

The One More Thing for business success

Author: Stewart Clark

Whether it be in sport or business, the difference between success and failure can often be simply doing one more thing than the competition. The extra phone call, one more prototype, another sales approach, an additional quality check, a larger focus group, an extra tier of service etc etc…..any of these can be the secret ingredient to business success. A few qualifiers; – know your competition as this will provide some form of benchmark. This is […]

10 Commandments of Business

Author: Stewart Clark

Many business owners are time poor and simply don’t find the time to read the more comprehensive articles. So if you are looking for a bunch of potent tips for your business – then this short article is for you.  Aptly named the 10 Commandments of Business, these are 10 activities which will add bottom line value […]

Is my Business Viable?

Author: Stewart Clark

Is my business viable? This question comes in various forms from concerned business owners – but for me, it’s not so much a case of whether the business is viable – but more of whether the product/service they are selling is viable. So the better question is really; is my product or service viable? Running a successful business is all about having a […]

What is your product or service worth?

Author: Stewart Clark

Pricing… pricing… pricing… it’s all about the getting the price right – so that your price point is not only accepted by the market…. but also delivers sufficient profit to your bottom line. So what is the right price, who determines this and how is it calculated? To answer these questions I normally discuss two concepts – “Cost” and “Value”. Cost – is the cost of delivery […]

Sure Fire Business Killers

Author: Stewart Clark

Operating a business has its challenges due to the many and varied issues drawing on the owners time – people, product, sales, collections, just to name a few. Thus it’s no wonder that many business owners operate “in” rather than “on” their business – which has its dangers. Heading the list of dangers is the loss of sight […]