Being seen as “small” can cost you business.
That’s not saying that the service or the quality of a small business product is poor – (often it is the exact opposite), but a common perception encountered by small business is that “big” is better or safer. In a world where you are competing with “the bigger guy”, then this perception can easily cost you business – especially in the initial marketing phase.
So the answer is simple…… don’t “look” small!
In my varied dealings with business over the years, I have noted that there are 7 indicators which signal… Read More