At the heart of any successful sales program are a heathy number of leads generated by a well formulated marketing program. Equally, where sales or revenue levels are not hitting the mark – then generally there is no effective marketing plan in place.
Few businesses have the volume of sales or revenue that they want, with a sizeable group hovering below what they actually need to have a sustainable and viable business.
Common within most of these is the absence of a defined marketing strategy, instead having a collection of marketing activities with little or no congruity, measurement or … Read More