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Entries by Stewart Clark

Strategic Marketing for Small Business Success

90% of businesses want more sales….. and for the vast majority of these businesses – this is exactly what they need. Many businesses can make a better margin out of their existing sales, but overall a greater level of sales is what is required to allow a meaningful increase to the bottom line.

Effective marketing is the ultimate answer for increased sales opportunity, with many different marketing methods available, BUT….. a critical aspect which is frequently overlooked in the assessment of marketing effectiveness is the time and cost of the activity.

If left unchecked, not only could the … Read More

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12 Costly Risks Every Business Should Be Aware Of

Murphy’s famous law about what could go wrong is just as applicable in business as for any other part of life – with the key learning being that you always need a Plan B!

The majority of risks in business can be predicted and quantified as part of an assessment of the business and how/where it operates. For most businesses however, stopping to undertake this type of assessment is rare – let alone implementing mitigation plans.

So in the absence of a specific risk analysis of your particular business (which is naturally the best option), this article highlights … Read More

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Preparing Your Business for Sale: What You Need to Know

Business Sale Building Blocks

The prospect of selling a business, or at least positioning it so it can be sold, will be confronted by all business owners eventually. It may be for 20 years down the track (rare) or to sell now (more common), but the simple reality is that all businesses will have a change of ownership at some point.

The burning question for most owners is, “what do I have to do”?

Selling a business can be a relatively easy process, providing of course – you have a business which is worth buying (from a buyer’s perspective) and … Read More

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The Cost of Tolerance in Business: Understanding the Impact

Business owners tolerate a lot, whether it is poor performing staff, process problems, cash flow, IT and the like. In doing this, the level of stress or pressure on the owner (and in many cases – the business) rises in direct proportion.

The two questions I pose are why…….and…..what is the cost?

In general terms, things are tolerated because of either a perceived lack of alternative or an inability to implement change. History shows me that there is always an alternative, albeit it may be painful, costly or difficult – but there is always a choice. The implementation of a … Read More

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“Determining the Worth of Your Product or Service”

Pricing… pricing… pricing… it’s all about the getting the price right – so that your price point is not only accepted by the market…. but also delivers sufficient profit to your bottom line.

So what is the right price, who determines this and how is it calculated?

To answer these questions I normally discuss two concepts – “Cost” and “Value”.

Cost – is the cost of delivery of a product or service for sale, so this is your cost of goods sold, your fixed and variable overheads at a product or service item level. It is important to … Read More

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10 Mistakes to Avoid When Selling Your Business

With lots of blood sweat and tears, you have built a business over time which is worth something…. and now you want to sell it.

  • Some would say that the hard work has been done, but you can’t take your eye off the game at this crucial time – as it could blow up in your face and cost you a lot.

Selling a business is unfamiliar territory for most business owners, so a couple of poorly timed comments or a lack of preparation could result in a material change to either the sale price, its terms or even … Read More

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The Importance of Having a Business Plan: Avoiding Failure

“Fail to plan is planning to fail” – Winston Churchill.

Even though this well used line receives universal acceptance in conversation……. few businesses “walk the talk”.

If fact, based on a number of recent business reviews it’s obvious that more planning goes into an overseas holiday, than many business owners put into planning for the success of their business.

Few businesses were actively “not planning”, with the majority either not having the time or seeing it as a low yield activity. This finding did not just apply across business planning, but equally to marketing, employees, sales and cashflow … Read More

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Shark vs. Anemone: Decoding Strategies in Business Marketing

At the heart of any successful sales program are a heathy number of leads generated by a well formulated marketing program. Equally, where sales or revenue levels are not hitting the mark – then generally there is no effective marketing plan in place.

Few businesses have the volume of sales or revenue that they want, with a sizeable group hovering below what they actually need to have a sustainable and viable business. 

Common within most of these is the absence of a defined marketing strategy, instead having a collection of marketing activities with little or no congruity, measurement or … Read More

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Identifying Surefire Business Killers: Strategies for Prevention

Operating a business has its challenges due to the many and varied issues drawing on the owners time – people, product, sales, collections, just to name a few. Thus it’s no wonder that many business owners operate “in” rather than “on” their business – which has its dangers.

Heading the list of dangers is the loss of sight of the “whole of business” picture, because as the business owner, you are too close to just one element. It’s like falling in love with the look of a shiny red sports car because that’s all you see – whereas if … Read More

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Announcing: My Business is Up for Sale! Are You Ready?

The sale of a business is typically an emotive situation for the business owner…… and in the majority of cases, something that they are very unfamiliar with. So if you are thinking of selling your business, then consider the following 6 ingredients for a good business sale experience.

Clarity on why you are selling

  • This is normally an “ice-breaker” question which comes up in the first few minutes of discussion – so have an answer. Some owners try to be smart and give “the right answer” for why they are selling, but I personally advocate a clean honest response. Be

… Read More

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Business Finance: On the Hook! Understanding Financial Responsibilities

For those who have borrowed money, you would be aware that financiers are always looking for a primary exit (repayment) source – normally via the repayment from business operations AS WELL AS a secondary exit just in case everything turns sour. 

Most people get the simple fact that if they default on the loan, the financier will look to seize the security to get their money back, but…. there is a lot more to learn about this.

Firstly, did you know there is more than just property security that can be taken? Most financiers will look for property security whenever … Read More

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3 Strategies to Energize Your Business’s Bottom Line

There are three key strategies available to energise your bottom line, with then an infinite number of tactics which can be used to support them – customised to your business and its current situation.

The three key strategies are;
•    Revenue – increase
•    Direct costs – control
•    Operating costs – reduce

Each of these strategies has relevance for every business, and can be used either in isolation or combined depending on where the business is currently positioned. But, before jumping onto any change program, it is essential to understand where your business is presently at; what is working … Read More

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It’s Never the Message, Always the Delivery: Secrets of Business Communication

How many times have you been given some news and reacted badly; triggering a sudden or violent reaction, not gaining an understanding or getting the full message?

In finance, most bad news revolves around loans – the words that most clients don’t want to hear from their Banker include;

  • No!
  • Declined. 
  • …there’s a problem….

These are of course simple words – nothing more, but we tend to attribute lots of meaning to them and often far more than the actual message intended. Equally the shorter the message, the less context comes with it – so our minds … Read More

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7 Reasons Why You Should Understand Your Cash Cycle

You often hear throw away comments such as “Cash is King” and “Cash is the lifeblood of business” – but what do these really mean?

“Cash is literally King” – as it is arguably the most important aspect of the financial health of any business and essentially “rules” over what happens. The other fitting analogy is that “Cash is the lifeblood of business” – as a business without cash will close just surely as a body without blood will die.

When I look at a business, the second statement normally resonates more for me – as an important component of … Read More

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The Financial Shopping List: Essential Items for Business Success

With countless finance products in the market – which one should I take? This is an FAQ from most businesses at some point, so this simple shopping list should take some pain out of the process.

To start, it’s not so much a case of which product you should take, it’s more a question of which one do you need and realistically, what is available.

Finance facilities should match the need, otherwise you run the risk of additional cost or inappropriate terms (which normally winds up being even more cost).

Step 1 – what is the need? Short term needs … Read More

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But I didn’t see it coming!

All too often this is the catch cry after a major incident…..a show stopping incident…..a business crippling incident…

But after the dust has settled and the emotion has been removed from the discussion, the real question is “WHY didn’t you see it coming?”  Show stopping incidents in business – the ones that have the ability to cripple or kill a business, can be predicted.

These risk events will normally fall into either being a Credit, Market or Operational risk event. A common Credit risk event for small business is a major bad debt, which more often than not will have … Read More

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The Factor of Time: Understanding its Role in Business Success

Time is a precious commodity and one not to be squandered. Often time…..is the critical factor between success and failure.

In prior blogs I have made references to how important time is in finance, and then more generally – to business viability. If your business is running tight – with losses or cashflow gaps starting to show, then this article will provide you 10 reasons to take corrective action now.

– Interest 

The greater the duration of a loan, the larger the interest cost to your business. Miss a payment or exceed your approved limited you only increase your interest … Read More

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Avoiding the Business Debt Trap: Strategies for Financial Freedom

Debt comes in two forms – Good and Bad. Successful businesses understand the difference and actively manage their position.

Over the years I have seen many businesses struggle (and some crumble) under the burden of debt – with the debt load literally hanging over the business like a tree branch waiting to fall in a strong wind. Using a simple test before taking on debt will assist you in avoiding this risk.

But……to start with – not all debt is bad!

In fact, debt can be a great enabler to get a business going, be it for a vital piece … Read More

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More Fees Than Service: Uncovering Hidden Costs for Businesses

Ever noticed that some bill accounts are so complex that it takes a master’s degree to work them out? Put simply…..it’s an illusion to justify a larger cost and/or mask the value that is being charged. 

I call the language used in these accounts “bill speak“, so once you understand how to translate it – you will never be fooled again.

Regrettably the world of financial services, telco’s and some utility providers use bill speak to the extreme and appear to compete for the most individual fees for what is fundamentally a single service.

Recently I reviewed a … Read More

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Playing Business Decisions Forward Three Hands: A Strategic Approach

Many strategies and decisions are made “in the moment” – considering only todays issues with little thought given to the flow on effects or impacts.

Consider for a moment what this could look like in a practical business context;

Problem: Business is going well with a large volume of short term contracts driving the existing business resources very hard.

Solution: Hire some additional staff to do the excess work – problem solved!

At a high level the problem is solved, as the problem of having too much work for the existing staff has been covered by bringing … Read More

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5 Avoidable Banking Mistakes for Business Growth

As with most things in life – learn the lessons of those who have gone before you.

Over my years working with businesses and lending money, I have seen a number of simple mistakes that have cost people a lot of money. To save you the cost of these, I have jotted down 5 of the most common mistakes that I have seen, along with simple yet effective suggestions to avoid them.

Mistake # 1 – DID NOT READ the loan contract or terms & conditions.

25 years ago, a home loan contract was 2 pages – these days … Read More

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Moths in Your Pocket: Managing Unseen Business Expenses

Successful businesses have a strong handle on where they spend their money.

There is no point putting in all of the effort in running a business, finding clients and generating sales if at the end of the day – you have nothing left to show for it. Every dollar you spend must deliver tangible value to you and your business.  If it doesn’t, then it makes no sense to pay it.

This is not just about an unsustainable slashing of costs, but a targeted approach to making sure that your “expenses” are working hard.

Broadly expenses will fall into … Read More

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