And so started our coaching practice.
I would love to say that on day # one we hit the numbers and business zoomed along – but that would be a lie. We had some learning to do – I had some learning to do. There is nothing like walking the path a bit to gain a full appreciation of what business owners face day to day. We made some mistakes, we lost a few dollars, we did the cold calling bit, we evolved our product and our pitch, refined our delivery and started to take on more clients. The first three years were valuable – but difficult.
From that point however, we have been able to continue to evolve – with great stability, with it eventually getting us to where we are now. Since starting with our formal coaching, we have been able to work with a great diversity of clients – whilst at the same time identifying who we can assist the most. This was not just about the size of a business or a particular industry type, but more about where they were at and how serious they are about creating change. We have come across a lot of businesses over time who say they want to improve – but are not ready to change.
Change by itself takes an effort – as you are doing something different. This can be pretty foreign, as you need to break some old habits and form some new ones. It’s no shock that the profile for our most successful clients is that they are the ones who have made the changes to their business and got things done. We actively avoid clients who we detect are not serious about change, and we would sack around a client a year because they are fooling themselves with our time and their money.