Product/Service

Tips, advice and solutions for business owners wanting to grow or improve their business

Why you should focus on your Customer Market

Why you should focus on your Customer Market

Who is your customer (or client), and what do they want from you? 

These are two simple questions which many businesses struggle to be able to define. If you don't know who your customer is, then it is impossible for you to maximise your business potential.

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( Posted in: Business Performance )

9 Point Test to evaluate if a new Product Idea is Viable

9 Point Test to evaluate if a new Product Idea is Viable

We have all had them, the “business epiphanies” or “golden ideas” which come to us over the weekend whilst swinging a golf club, doing laps in the pool or just mowing the grass. In the moment….. these new product or service ideas are the perfect combination of simplicity, profitability and marketing brilliance.

By Monday morning these moments of creative thinking have….started to tarnish….

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( Posted in: Business Management )

Business Margins - Improve your Financial "Short Game"

Business Margins - Improve your Financial "Short Game"

Finance has shown me many things over time, but perhaps one of the more powerful concepts is “profit versus turnover”. For the golfers out there, I liken this to “driving for show VERSUS putting for dough“.

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( Posted in: Business Performance )

The One More Thing for business success

The One More Thing for business success

Whether it be in sport or business, the difference between success and failure can often be simply doing one more thing than the competition. The extra phone call, one more prototype, another sales approach, an additional quality check, a larger focus group, an extra tier of service etc etc.....any of these can be the secret ingredient to business success.

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( Posted in: Business Performance )

10 Commandments of Business

10 Commandments of Business

Many business owners are time poor and simply don't find the time to read the more comprehensive articles. So if you are looking for a bunch of potent tips for your business - then this short article is for you. 

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( Posted in: Business Management )

Is my Business Viable?

Is my Business Viable?

This question comes in various forms from concerned business owners – but for me, it’s not so much a case of whether the business is viable - but more of whether the product/service they are selling is viable.

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( Posted in: Business Performance )

What is your product or service worth?

What is your product or service worth?

Pricing... pricing... pricing... it’s all about getting the price right - so that your price point is not only accepted by the market.... but also delivers sufficient profit to your bottom line.

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( Posted in: Business Performance )

Sure Fire Business Killers

Sure Fire Business Killers

Operating a business has its challenges due to the many and varied issues drawing on the owners time – people, product, sales, collections, just to name a few. Thus it’s no wonder that many business owners operate “in” rather than “on” their business – which has its dangers.

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( Posted in: Business Management )