Tips, advice and solutions for business owners wanting to grow or improve their business
Who is your customer (or client), and what do they want from you?
These are two simple questions which many businesses struggle to be able to define. If you don't know who your customer is, then it is impossible for you to maximise your business potential.... read more
We have all had them, the “business epiphanies” or “golden ideas” which come to us over the weekend whilst swinging a golf club, doing laps in the pool or just mowing the grass. In the moment….. these new product or service ideas are the perfect combination of simplicity, profitability and marketing brilliance.
By Monday morning these moments of creative thinking have….started to tarnish….... read more
Finance has shown me many things over time, but perhaps one of the more powerful concepts is “profit versus turnover”. For the golfers out there, I liken this to “driving for show VERSUS putting for dough“.... read more
Whether it be in sport or business, the difference between success and failure can often be simply doing one more thing than the competition. The extra phone call, one more prototype, another sales approach, an additional quality check, a larger focus group, an extra tier of service etc etc.....any of these can be the secret ingredient to business success.... read more
Many business owners are time poor and simply don't find the time to read the more comprehensive articles. So if you are looking for a bunch of potent tips for your business - then this short article is for you.... read more
This question comes in various forms from concerned business owners – but for me, it’s not so much a case of whether the business is viable - but more of whether the product/service they are selling is viable.... read more
Pricing... pricing... pricing... it’s all about getting the price right - so that your price point is not only accepted by the market.... but also delivers sufficient profit to your bottom line.... read more
Operating a business has its challenges due to the many and varied issues drawing on the owners time – people, product, sales, collections, just to name a few. Thus it’s no wonder that many business owners operate “in” rather than “on” their business – which has its dangers.... read more