Tips, advice and solutions for business owners wanting to grow or improve their business
Who is your customer (or client), and what do they want from you?
These are two simple questions which many businesses struggle to be able to define. If you don't know who your customer is, then it is impossible for you to maximise your business potential.... read more
In a world where speed appears to be everything, often the compromise that is made is to take the generic or easy option. This has become so common in business, that the generic option is often the only option put forward – whereas there is generally many ways to skin a cat.
Now whilst I have no issue with a simple, cheap option when you can get it – the critical point is ensuring that it is the right option.... read more
We have all had them, the “business epiphanies” or “golden ideas” which come to us over the weekend whilst swinging a golf club, doing laps in the pool or just mowing the grass. In the moment….. these new product or service ideas are the perfect combination of simplicity, profitability and marketing brilliance.
By Monday morning these moments of creative thinking have….started to tarnish….... read more
Is business change possible - absolutely unequivocally yes…but it takes action. A great man once said, “If you always do what you've always done, then you will always get what you've always got” (Henry Ford) – so…..if you don’t like the outcome you’re getting at the moment…..then you have to change something!
It’s at this point that that the problems normally start.... read more
Regardless of whether you are selling burgers to a young family with three tired kids or producing “O” rings for the space program – there is always a cost when your process fails – it’s just the magnitude that varies.... read more
How much risk are you carrying in your business - do you know......and what are you doing about it?
Someone once explained Operational Risk to me as the classic, 'good times gone bad' situation, where one or more of the things that have made the business successful, suddenly go wrong - and often....very wrong!... read more
Often the objective of most businesses is SALES GROWTH, but it comes at a cost..... so the real question is - how growth ready is your business?
A basic principle of business is to generate sales (product or services) to return a profit. The natural flow on from this is to generate more sales to achieve a greater profit - but...what does this take and how prepared is your business for growth?... read more
Whether it be in sport or business, the difference between success and failure can often be simply doing one more thing than the competition. The extra phone call, one more prototype, another sales approach, an additional quality check, a larger focus group, an extra tier of service etc etc.....any of these can be the secret ingredient to business success.... read more
The start of the new year is traditionally when we pledge resolutions for the New Year ahead - resolutions around how we are going to do things differently...do things better and often…..change a bad habit from last year.... read more
"Fail to plan is planning to fail" - Winston Churchill.
Even though this well used line receives universal acceptance in conversation....... few businesses "walk the talk".... read more
Operating a business has its challenges due to the many and varied issues drawing on the owners time – people, product, sales, collections, just to name a few. Thus it’s no wonder that many business owners operate “in” rather than “on” their business – which has its dangers.... read more
Many strategies and decisions are made "in the moment" - considering only todays issues with little thought given to the flow on effects or impacts.
Consider for a moment what this could look like in a practical business context;... read more