Marketing

Tips, advice and solutions for business owners wanting to grow or improve their business

Why you should focus on your Customer Market

Why you should focus on your Customer Market

Who is your customer (or client), and what do they want from you? 

These are two simple questions which many businesses struggle to be able to define. If you don't know who your customer is, then it is impossible for you to maximise your business potential.

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( Posted in: Business Performance )

How to gain Sustainable Client Referrals

How to gain Sustainable Client Referrals

There is a gold mine of new opportunity in your existing client base - you simply need to know where to look. 

 
Business is very much about sustainability – the sustainability of new client opportunities/leads along with good sustained profit and cash flow. Drawing these together makes for a very profitable business operation in the short term, and fosters strong enterprise/business value over the longer term.
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( Posted in: Business Performance )

Increase your sales effectiveness with quality collateral

Sales, Business Performance,

Selling is about showing your customer in a convincing way, that your product (or service) is worth the value you are asking and….. that it meets their need or desire. Naturally, this point is not rocket science, albeit the way in which you show them or prove up the value of your product can have many layers of skill to it.
 

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( Posted in: Business Performance )

Compelling Copy Which Sells

Compelling Copy Which Sells

If someone said to you, “you’re going to want that Kidney..” - would you pay attention? I did. How about if someone said, “if left alone, it will continue to devour the cells around it” - do you think you would listen to what they said next? It got me.

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( Posted in: Business Performance )

Web site mishaps which will cost your business money

Web site mishaps which will cost your business money

The web site of today is like the business card of 20 years ago - no serious business would be without one. It provides your name and contact number, but is also a window into the business, with your design, logo and flair. As with a business card, you can tell a lot about a business with even a quick look at their web site - but…as with business cards, not all web sites were born equal.... 

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( Posted in: Business Performance )

Who is your business communication written for?

Who is your business communication written for?

Have you ever read a business note, perhaps an email or a letter and thought – huh, what’s that about.....as the tone or content of the note is as if its been written for someone else? Well perhaps it has!

In business I have found that the principle of writing for a “third party” audience, is actually not that uncommon. 

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( Posted in: Communication )

Effective Business Reporting

Effective Business Reporting
To run a business efficiently and profitability takes more than just luck. In addition to having a good service or product, successful businesses typically have a strong management information framework in place to ensure all of the critical elements of the business are running correctly.
 
I often liken this information to the dashboard instruments in a car ...
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( Posted in: Business Management )

9 Point Test to evaluate if a new Product Idea is Viable

9 Point Test to evaluate if a new Product Idea is Viable

We have all had them, the “business epiphanies” or “golden ideas” which come to us over the weekend whilst swinging a golf club, doing laps in the pool or just mowing the grass. In the moment….. these new product or service ideas are the perfect combination of simplicity, profitability and marketing brilliance.

By Monday morning these moments of creative thinking have….started to tarnish….

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( Posted in: Business Management )

Communicating your Close line for Impact and Results

Communicating your Close line for Impact and Results

In business, communicating your "close" line for impact is often a crucial factor in success or failure.

The right timing for a marketing advance, to lodge a finance application or even enter a queue......all appear to have timing influencing the outcome.

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( Posted in: Communication )

The One More Thing for business success

The One More Thing for business success

Whether it be in sport or business, the difference between success and failure can often be simply doing one more thing than the competition. The extra phone call, one more prototype, another sales approach, an additional quality check, a larger focus group, an extra tier of service etc etc.....any of these can be the secret ingredient to business success.

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( Posted in: Business Performance )

10 Commandments of Business

10 Commandments of Business

Many business owners are time poor and simply don't find the time to read the more comprehensive articles. So if you are looking for a bunch of potent tips for your business - then this short article is for you. 

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( Posted in: Business Management )

Marketing for Small Business

Marketing for Small Business

Effective marketing is the ultimate answer for increased sales opportunity, with many different marketing methods available, BUT….. a critical aspect which is frequently overlooked in the assessment of marketing effectiveness is the time and cost of the activity.

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( Posted in: Business Performance )

What is your product or service worth?

What is your product or service worth?

Pricing... pricing... pricing... it’s all about getting the price right - so that your price point is not only accepted by the market.... but also delivers sufficient profit to your bottom line.

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( Posted in: Business Performance )

Fail to have a Business Plan is Planning to Fail in Business

Fail to have a Business Plan is Planning to Fail in Business

"Fail to plan is planning to fail" - Winston Churchill.

Even though this well used line receives universal acceptance in conversation....... few businesses "walk the talk".

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( Posted in: Business Management )

Business Marketing - "Shark" versus "Anemone"

Business Marketing - "Shark" versus "Anemone"

At the heart of any successful sales program are a heathy number of leads generated by a well formulated marketing program. Equally, where sales or revenue levels are not hitting the mark – then generally there is no effective marketing plan in place.

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( Posted in: Business Performance )

Sure Fire Business Killers

Sure Fire Business Killers

Operating a business has its challenges due to the many and varied issues drawing on the owners time – people, product, sales, collections, just to name a few. Thus it’s no wonder that many business owners operate “in” rather than “on” their business – which has its dangers.

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( Posted in: Business Management )