Tips, advice and solutions for business owners wanting to grow or improve their business
Who is your customer (or client), and what do they want from you?
These are two simple questions which many businesses struggle to be able to define. If you don't know who your customer is, then it is impossible for you to maximise your business potential.... read more
There is a gold mine of new opportunity in your existing client base - you simply need to know where to look.
Selling is about showing your customer in a convincing way, that your product (or service) is worth the value you are asking and….. that it meets their need or desire. Naturally, this point is not rocket science, albeit the way in which you show them or prove up the value of your product can have many layers of skill to it.
If someone said to you, “you’re going to want that Kidney..” - would you pay attention? I did. How about if someone said, “if left alone, it will continue to devour the cells around it” - do you think you would listen to what they said next? It got me.... read more
The web site of today is like the business card of 20 years ago - no serious business would be without one. It provides your name and contact number, but is also a window into the business, with your design, logo and flair. As with a business card, you can tell a lot about a business with even a quick look at their web site - but…as with business cards, not all web sites were born equal....... read more
Have you ever read a business note, perhaps an email or a letter and thought – huh, what’s that about.....as the tone or content of the note is as if its been written for someone else? Well perhaps it has!
In business I have found that the principle of writing for a “third party” audience, is actually not that uncommon.... read more
We have all had them, the “business epiphanies” or “golden ideas” which come to us over the weekend whilst swinging a golf club, doing laps in the pool or just mowing the grass. In the moment….. these new product or service ideas are the perfect combination of simplicity, profitability and marketing brilliance.
By Monday morning these moments of creative thinking have….started to tarnish….... read more
In business, communicating your "close" line for impact is often a crucial factor in success or failure.
The right timing for a marketing advance, to lodge a finance application or even enter a queue......all appear to have timing influencing the outcome.... read more
Whether it be in sport or business, the difference between success and failure can often be simply doing one more thing than the competition. The extra phone call, one more prototype, another sales approach, an additional quality check, a larger focus group, an extra tier of service etc etc.....any of these can be the secret ingredient to business success.... read more
Many business owners are time poor and simply don't find the time to read the more comprehensive articles. So if you are looking for a bunch of potent tips for your business - then this short article is for you.... read more
Effective marketing is the ultimate answer for increased sales opportunity, with many different marketing methods available, BUT….. a critical aspect which is frequently overlooked in the assessment of marketing effectiveness is the time and cost of the activity.... read more
Pricing... pricing... pricing... it’s all about getting the price right - so that your price point is not only accepted by the market.... but also delivers sufficient profit to your bottom line.... read more
"Fail to plan is planning to fail" - Winston Churchill.
Even though this well used line receives universal acceptance in conversation....... few businesses "walk the talk".... read more
At the heart of any successful sales program are a heathy number of leads generated by a well formulated marketing program. Equally, where sales or revenue levels are not hitting the mark – then generally there is no effective marketing plan in place.... read more
Operating a business has its challenges due to the many and varied issues drawing on the owners time – people, product, sales, collections, just to name a few. Thus it’s no wonder that many business owners operate “in” rather than “on” their business – which has its dangers.... read more