Selling is about showing your customer in a convincing way, that your product (or service) is worth the value you are asking and….. that it meets their need or desire. Naturally, this point is not rocket science, albeit the way in which you show them or prove up the value of your product can have many layers of skill to it.
Over many years of working in a sales environment, we have noted that the vast majority of customers are visual in the way in which they assess the value of a product. What this means is that when … Read More