If someone said to you, “you’re going to want that Kidney..” – would you pay attention? I did. How about if someone said, “if left alone, it will continue to devour the cells around it” – do you think you would listen to what they said next? It got me.
Both examples are Compelling Copy.
I appreciate that both are medical based, however each show how compelling copy can entice or intrigue the audience into wanting to know more or to do something – which is typically the intent of any marketing.
Headline comments are perhaps … Read More