We have all had them, the “business epiphanies” or “golden ideas” which come to us over the weekend whilst swinging a golf club, doing laps in the pool or just mowing the grass. In the moment….. these new product or service ideas are the perfect combination of simplicity, profitability and marketing brilliance.
By Monday morning these moments of creative thinking have….started to tarnish….with some more considered thought seeing a gap or two appear. By Wednesday, most of these ideas have been discounted and by Friday, are all but forgotten.
Would we have been better off not having … Read More